Bee Media Acquires Adcentricity; Goes Hyper-Local

Bee Media Inc., a mobile shopping platform, has acquired Adcentricity Inc., a location-based digital media company. Together the two are offering a couple new products which should make it easier for advertisers to reach consumers locally and offer deals in…

Digital Signage is Getting Smarter and More Attractive to Advertisers

Earlier this month, we had a conversation with AdCentricity President Rob Gorrie, about the potential of digital out-of-home marketing, as location technology fuels the trend. His firm counts Disney, American Express, Verizon, Bank of America, Toyota, GM, Samsung, and Evian among its recent clients.

Location-Based Marketing With More Power Than Facebook

There is a lot of hype around location-based services and the marketing opportunities that come with them, but check-in apps aren’t the only way to reach consumers on a location basis. Familiar with digital out-of-home advertising? It’s not exactly new and trendy, but there is a growing number of opportunities in this space as well.