When you think of the name Ronald McDonald, one restaurant comes to mind and it probably isn’t taco bell. Taco Bell is now serving breakfast and that means they are competing with other restaurants that do the same, including McDonalds and Burger King.
On Thursday, Taco Bell released their newest breakfast commercial which shows everyday people enjoying Taco Bell breakfast items. Oddly, all of these people are named Ronald McDonald. The ad was designed to remind viewers that even though McDonalds is the current most popular fast food restaurant that sells breakfast, Taco Bell plans to take over.
If Taco Bell can get all of the Ronald McDonalds of the world to love their breakfast items, than everyone else should love them too.
Taco Bell is hoping their breakfast menu will boost sales and over 6,000 Taco Bell restaurants in the United States opened at 7 a.m. on Thursday to start selling their new breakfast foods. Taco Bell is hoping that their breakfast items will become as popular as those served by McDonalds and other fast food restaurants that have been in the breakfast game much longer.
Taco Bell may have a ways to go to catch up to McDonalds. Breakfast items make up 20% of McDonalds sales and when Taco Bell tested their breakfast menu several months ago, the breakfast foods only made up about 4% of the sales. The Taco Bells figures were not based on national marketing, and the breakfast is expected to do much better now that it has been released at so many restaurants.
Taco Bell’s ad agency, Deutsch LA, found around 400 men and women with the name Ronald McDonald, Ronnie McDonald or some variation, Taco Bell president Brian Niccol said. The company did pay the real-life Ronald McDonalds for their appearances but claims that their reactions to the breakfast foods were real and sincere.
Have you tried any items from the Taco Bell breakfast menu yet?
Image via YouTube