Square announced a new product called Square Feedback, which it says turns digital receipts into a “powerful channel between buyers and sellers”.

What it does is ask users to show whether they had a good or bad experience at the business. It also gives businesses the chance to respond, and try to resolve any issues. This can help them protect their reputation, Square says. I guess that means keep them from running to Yelp and bashing the business.

Customers can get receipts by email or text, and answer the question: “How was your experience?” They can give details and opt to start a conversation with the business if they like. The business will then get an email alert, and can respond accordingly, using the Square Dashboard to ask follow-up questions and/or “correct mistakes or misunderstandings”.

The service costs businesses $10 a month, but the company is offering a 30-day free trial. It’s available now.

On Monday, reports came out that Square shut down its Wallet App, as it has launched a new app called Square Orders instead. More on that here.

Images via Square