Square Acquires Viewfinder Team To Expand In NYC

Chris CrumBusiness

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Square announced today that it has acquired Viewfinder for its engineering talent. Viewfinder built a photo organization app, but they won't be working on that any longer.

"The team is incredibly talented, having built an app that blends beautiful design and highly technical engineering to create personal, human experiences," says Square CTO Bob Lee. "This too is our mantra at Square, and the Viewfinder team’s expertise in building simple, elegant mobile applications will help us in our mission to make commerce easy for everyone."

The folks from Viewfinder will be working at Square's New York office on "seller initiatives," and will help to expand the company's presence in the city.

Lee adds, "On a personal note, I couldn’t be more excited to work again with Spencer, Peter, Ben, et al. Spencer and Peter first crossed my radar in the 90s when they created GIMP, the popular open source image editor. We crossed paths again at Google where they kindled the Google NYC engineering office and spearheaded key infrastructure like Google Servlet Engine and Colossus, Google’s exascale distributed file system. The team’s passion, experience, and dedication to pushing the envelope makes them a perfect fit for Square, and we’re thrilled to work with them."

The Viewfinder team posted the following message to the company's homepage:

Over the years, we've had the privilege of working with some of the very talented folks who are now at Square. Square is already well known for its world-class engineering and design, but in recent months we've gotten to know much more about Square the company: its vision, its team, and most crucially, its engineering culture.

The reality behind the reputation is better yet. All of that talent is focused on the mission to make commerce easy -- a big challenge and an even bigger opportunity. We love how Square keeps engineering novel solutions to problems people didn't imagine could be fixed. Their products have already helped millions of local businesses, and the future is more exciting still. We knew Square was the place for us.

We’ve always been proud of our New York City roots, so it's great to see Square's contribution to fulfilling the city’s promise as a world capital for technology. We’re excited to help Square build out its NYC office. With its deep tradition in finance, a burgeoning tech scene, and more than 200,000 small businesses in just 300 square miles, the greatest city in the world is a perfect fit for Square.

As for Viewfinder, existing users will still be able to use the Viewfinder app for the time being, although we will no longer be releasing updates or providing customer support.

It's been a joy to create Viewfinder. We are grateful to our investors, advisors, partners, and most importantly, our users. Your support and feedback made Viewfinder possible. And collectively through Viewfinder, we've captured countless memories, bringing us closer together with friends and family.

Square is said to be eyeing a 2014 IPO.

Image: Square

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.