Verizon is literally gearing-up for the annual South by Southwest (SXSW) Festival in Austin, Texas. Anticipating huge crowds for the media and film conference, Verizon has increased coverage and capacity to handle the massive surge of traffic. Both 3G and 4G devices should perform optimally without a need for interruption.

Particular venues which have received attention regarding these upgrades include the Austin Convention Center, Downtown Austin, 6th Street and Auditorium Shores. For those who are concerned about data transfer speed and video rich content, Verizon has made their latest, greatest 4G LTE network available. Event goers will be able to utilize this service as soon as they reach the Austin-Bergstrom International Airport.

Verizon Regional President, Frank Antonacci comments on the upgrades and upcoming events:

“We realize the importance in customers wanting to share their experiences at SXSW and our customers’ satisfaction with our service is a top priority,”

“We strive to exceed the everyday needs of our customers by enhancing our network – especially in the event of a large festival or gathering such as SXSW.”

So if you’ll be in attendance at any of these venues, get ready for a technology feast of information. If you’re not, the wireless coverage from the events should be even better due to these tech friendly upgrades.