Demand Media announced this week that it has acquired artist marketplace Society6 for $94 million. Users worried about changes under new corporate management don’t have much to be concerned about from the sound of it. At least not in the immediate future.
A Demand Media spokesperson tells WebProNews, “Society6 will operate as a standalone site, with the 3 original founders at the helm.”
In its announcement, Demand Media said Society6 would be used to help the company grow its content and media platform. Elaborating (kind of), the spokesperson says, “Society6 diversifies Demand’s content & media platform by adding an innovative e-commerce marketplace with multiple traffic sources and a large community of talented artists.”
“Demand Media plans to offer its expertise in content creation platforms and in building creator communities to further drive Society6’s scale and growth,” the spokesperson says. “We will also help scale the business with our expertise in search and social.”
One might expect the company to integrate Society6 with some of its other properties, but that is not happening at this time, we’re told.
When asked how users will benefit from the deal, the company says, “Demand Media plans to offer Society6’s unique marketplace to our existing media audience of over 100 million unique global visitors per month.”