Small Businesses Had Facebook's Attention On Saturday

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Black Friday was followed by Small Business Saturday, and Facebookers made sure that their friends and followers knew about it.

A spokesperson for the company shared some related stats.

Mentions related to Small Business Saturday were 1,200% higher on 11/30 compared with the week leading up to it, we're told. #smallbusinesssaturday was the hashtag with the biggest jump in usage on that day, up 2300% over the daily average in the week leading up to it.

“Shop Small” related mentions also saw a big jump on Small Business Saturday (vs. the previous week’s daily average), the spokesperson says. “shop small” saw a 550% increase while #shopsmall saw a 900% increase.

The top 5 demographics buzzing about Small Business Saturday on Facebook were:

1. Women 25-34

2. Women 35-44

3. Women 45-54

4. Women 18-24

5. Men 25-34

The top 10 locations were:

1. California

2. New York

3. New Jersey

4. Florida

5. Illinois

6. Michigan

7. Georgia

8. North Carolina

9. Maryland

10. Massachusetts

There are 25 million active small business Pages on Facebook.

Image: Facebook

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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