SiriusXM announced the launch of a new personalization feature called MySXM, which enables users to personalize over 50 its channels by creating up to over 100 variations of each.
Channels that take advantage of the MySXM feature let users adjust sliders to impact library depth, familiarity, music style, tempo, region, and over attributes. Eventually, more channels will get the feature.
SiriusXM President and Chief Content Officer, Scott Greenstein, says, “MySXM is a personalization feature built to enhance our already well-loved curated commercial-free music and comedy channels and make an already amazing listening experience even more personal. Our experts set the stage giving you the tools to make the channel your own. You decide how involved you want to get and where you want to take your channel.”
The idea is that you will hear more of the stuff you like and less of the stuff you don’t.
MySXM is a free feature for subscribers, and is included on the iOS and Android apps.
