Earlier this week, we looked at a new Kmart ad entitled, "Ship My Pants". It pretty much came out of left-field. I don't think anyone would've expected an ad like this from Kmart, and perhaps that's the point. If you haven't seen it yet, take a moment:
Done? Go ahead, watch it again.
Yeah, that Kmart ad has almost ten million YouTube views. Ten MILLION. A Kmart ad. It hasn't even been up a week yet.
Naturally, it's generating a lot of buzz in social media. Here are some recent tweets (about 30 more have come in since I started writing this a few minutes ago):
— Angela James (@angelajames) April 16, 2013
— Jeff Jacobs (@JeffreyPJacobs) April 16, 2013
— Melissa Lyttle (@melissalyttle) April 16, 2013
— Mark Hamsher (@MarkHamsher) April 16, 2013
Yep. This wins the Internet this week: Ship My Pants: youtu.be/I03UmJbK0lA
— Scott Stratten (@unmarketing) April 13, 2013
I love how Kmart is pushing boundaries: 'Ship My Pants:' Kmart's Unexpected Viral Hit - Forbes onforb.es/105eMZO
— Shauna Mackenzie (@MsShaunaMack) April 16, 2013
#shipmypants say it 🙂
— Dominique (@nikki_pooh1993) April 16, 2013
— Tyler Quill (@TQuill2) April 16, 2013
Kmart itself seems to be having a blast with it:
— Kmart (@Kmart) April 11, 2013
— Kmart (@Kmart) April 16, 2013
— Kmart (@Kmart) April 15, 2013
Whether all of the social buzz leads to more people going to Kmart and having things shipped remains to be seen.