'Ship My Pants' Ad Seems To Be Working For Kmart

Chris CrumBusiness

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Earlier this week, we looked at a new Kmart ad entitled, "Ship My Pants". It pretty much came out of left-field. I don't think anyone would've expected an ad like this from Kmart, and perhaps that's the point. If you haven't seen it yet, take a moment:

Done? Go ahead, watch it again.

Yeah, that Kmart ad has almost ten million YouTube views. Ten MILLION. A Kmart ad. It hasn't even been up a week yet.

Naturally, it's generating a lot of buzz in social media. Here are some recent tweets (about 30 more have come in since I started writing this a few minutes ago):

Kmart itself seems to be having a blast with it:

Whether all of the social buzz leads to more people going to Kmart and having things shipped remains to be seen.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.