Sonic Solutions said today it has entered into an agreement with Sears to provide consumers access to entertainment on a range of Internet connected devices including TVs, Blu-ray players, and mobile phones.
Under the multi-year agreement, Sears has licensed Sonic Solutions’ RoxioNow platform, which will power digital entertainment delivery services for both Sears and Kmart. The new services will launch later this year and will be promoted at retail stores nationwide.
"Teaming up with Sonic is a great opportunity for Sears and Kmart to quickly establish a position in digital video entertainment, and offer another great service to our customers," said Karen Austin, President of Home Electronics for Sears Holdings.
"With direct access to so many movies and TV shows from a broad range of devices, our customers will have the ability to obtain the latest high-quality entertainment virtually anywhere, anytime."
The new entertainment service will offer a range of updated movies and TV shows for rent or purchase, including new releases often on the same day DVDs become available at retail stores. Sonic and Sears will embed the service on a network of devices including portable media players, Blu-ray players, mobile phones, and high-definition televisions.