On Friday, Sony Pictures announced that they acquired the rights to the novel Tupperware Unsealed, written by Bob Kealing. According to sources, several studios were bidding for the rights including Paramount Pictures and Warner Brothers.

The novel focuses on Brownie Wise, the woman responsible for making Tupperware a household brand name. Reports say that Sandra Bullock will be playing Wise in the film adaptation and Tate Taylor will be writing and directing the film, which is still untitled.

Earl Tupper developed Tupperware, but it was not until Wise came into the picture that Tupperware took off.

Get the details on Sandra Bullock’s new role playing the Tupperware… http://t.co/KjqTyWGrAp pic.twitter.com/503PDh6zGe

— POPSUGAR Ent (@POPSUGAREnt) July 22, 2014

New movie about the inventor of #Tupperware parties – Brownie Wise – may star Sandra Bullock in the lead role pic.twitter.com/Lu0orXSoAh

— Plastics World (@PlasticsWorld) May 4, 2014

Wise was the first woman to grace the cover of Business Week. She created and popularized the Tupperware “party plan” marketing strategy in the 1950’s, making the Tupperware business successful. However, she and company co-founder Tupper had differences and she was fired under unknown circumstances. Tupperware was then sold to Dart Industries for $16 million after Tupper and Wise parted ways. The novel tackles Wise’s rise and fall.

After leaving Tupperware, Wise tried to start her own cosmetics company, but she was not successful.

President of production at Sony Hannah Minghella said, “As a writer-director, Tate has the rare and delicate ability to capture both the romanticism and the restrictions of a time and place—in this case 1950’s suburban America. His characters are both immediately recognizable while also uniquely iconic.”

The movie will be Sandra Bullock’s first film role since her Oscar nomination for Gravity. Taylor said, “Sandy and I have been trying to work together for years. Finally, I’m very excited to put Tupperware in her hands. This is a collaborative dream come true.”

Tupperware Unsealed will be produced by Tom Shelly together with Todd Lieberman and David Hoberman of Mandeville Films and Television. Some of their credits include The Muppets and The Fighter.

Image via Wikimedia Commons