Earlier this month, Samsung put all of the release date rumors to rest about the new Galaxy S III by sending out invitations to an upcoming event, set to take place on May 3rd in London. There, Samsung will unveil their much-anticipated new smartphone, which they’re referring to as “the dawn of the next Galaxy.”

And today they dropped a new teaser ad for the device, which takes a not-so-subtle jab at iPhone users.

The ad is pretty vague. It discusses “holidng a galaxy in the palm fo your hand” and gaining the power to “explore it freely and swiftly” over some abstract galactic images. The end of the ad is where it gets interesting, though. The final message from Samsung takes an obvious swipe at the Apple hivemind, saying “now you can stand out from everyone else” over the image of a bunch of sheep.

Of course, this sort of depiction of iPhone users is par for the course for Samsung.

Check it out below:

Although Samsung hasn’t officially released any specs on their upcoming smartphone, the Galaxy S III is rumored to sport a 4.7-inch AMOLED display, 1.5Ghz quad-core processor and 1GB RAM. Other rumors have even suggested that it could come equipped with a Liquipel waterproof coating.

If you want to travel even further down the rumor mill, a Vietnamese tech site recently shot video of what they claim is a prototype of the new phone.