Today, Samsung announced the newest addition to the Galaxy line – the Galaxy S III. The much-anticipated smartphone will hit Europe on May 29th and North America after that, on an undisclosed date during the summer.

As part of that announcement, Samsung has also unveiled the first commercial for the new device, and let’s just say they try to tug on the heartstrings. This shouldn’t come as a surprise, considering the announcement presentation in London was such a lavish affair (I mean, they had a symphony orchestra).

The ad takes us through images of marriage, babies, beach play, and fathers snuggling with daughters. The point is, it’s rather dramatic. According to the ad, the Galaxy S III understands you, shares what’s in you heart, keeps track of loved ones, recognizes who you are, follows your every move, sees your best side, shares the warmth of nature, and waits till you’re asleep. These little taglines probably correspond to some of the new smartphone’s features like NFC file sharing, face-unlock technology, and the Siri-like S-voice feature.

Check it out below:

Other, more technical features of the Galaxy S III include:

• 1.4 Ghz Exynos 4 quad-core CPU
• 1 GB RAM
• 4.8-inch Super AMOLED screen with 1280×720 resolution
• 2100 mAh battery
• 8 Megapixel rear camera
• The device is 8.6 mm thick and weighs 133 g
• The phone comes in either “pebble blue” or “marble white”

For more on the unveiling of the device, check out our previous specs and features coverage.

[h/t GottaBeMobile]