In what amounts to a “these guys are good” ad for the age of the machines, the European Tour has really stepped up its game with this promotional video featuring Rory McIlroy and a trash-talking robot.

Well, a Golf Laboratory Computer Controlled Hitting Machine, if we’re getting technical. Considering the impressive nature of the “robot”‘s quips, we’re going to assume that it’s not really a robotic brain inside that machine. But the silky smooth swing? That’s all technology, baby.

[European Tour via Dvice]