Judging from Budweiser’s new “Puppy Love” ad, the people who watch the Super Bowl just for the commercials won’t be disappointed this year. Budweiser released a commercial today that they plan to air during the Super Bowl, and yet again, the beer company has a hit. “Puppy Love” already has more than 5 million hits since being posted to YouTube.

Fans of the Budweiser Clydesdale horses will be happy to see that they are back in “Puppy Love.” The horses aren’t providing laughs by kicking footballs this time, though. Instead, the commercial shows the friendship between an adorable lab pup and the horses that will pull at your heartstrings.

The commercial shows a cute white lab pup that keeps escaping from an animal shelter. Every time he leaves, he heads to the same place–the horse barn. On one attempt at taking the pup back to the shelter, the horses jump the fence and box in the car the puppy is riding in. Who knows what went on right after the horses threw down the gauntlet, but in the next shot, we see the pup triumphantly heading back towards the barn, with the Clydesdale horses right behind.

“Let Her Go” by Passenger serves as the Budweiser commercial’s background music. Check out “Puppy Love” below.

You might be wondering what, exactly, a cute puppy and horses have to do with beer, but since when does that matter? Just look back to one of Budweiser’s Super Bowl commercials from last year (one that probably tugged on the heartstrings more than “Puppy Love” will). This commercial shows a newborn foal and the friendship that he develops with his trainer.

Using animals without a beer in sight in a beer commercial might not make a lot of sense on the surface, but there is certainly a method to Budweiser’s madness. Not only did Budweiser pull off another wildly successful commercial, they also had people talking about it for weeks by encouraging them to suggest names for the foal through social media. Anheuser-Busch said that they received more than 60,000 suggestions via Facebook and Twitter.

Check out Budweiser’s Clydesdale Super Bowl commercial from last year below.

Image via YouTube