Thoma Bravo Bets Big on HubSync with $100M+ Investment

In a significant move that underscores growing investor interest in specialized software solutions, private equity firm Thoma Bravo has announced a strategic growth investment exceeding $100 million in HubSync, a Nashville-based provider of tax and accounting workflow automation software.

The investment, announced Tuesday, positions Thoma Bravo as a significant stakeholder in HubSync’s expanding business, though the exact valuation and specific terms of the deal remain undisclosed, according to reporting from the Nashville Business Journal.

Founded in 2018, HubSync has carved out a niche in the professional services sector by developing cloud-based workflow automation solutions tailored specifically for tax and accounting professionals. The company’s platform streamlines traditionally cumbersome processes, including tax preparation, document management, and client collaboration.

“We are thrilled to partner with Thoma Bravo as we enter our next phase of growth,” said Lyle Ball, CEO of HubSync, in a statement reported by PR Newswire. “Their deep expertise in enterprise software and proven track record of helping companies scale will be invaluable as we continue to innovate and expand our platform to meet the evolving needs of tax and accounting professionals.”

Thoma Bravo, which manages over $134 billion in assets, has established itself as a dominant player in software-focused private equity. The firm has a history of strategic investments in specialized software companies, with HubSync representing its latest bet on vertical-specific solutions with strong growth potential.

“HubSync has built an impressive platform that addresses critical pain points for tax and accounting professionals,” said A.J. Rohde, a Senior Partner at Thoma Bravo, according to FinSMEs. “We look forward to partnering with Lyle and the entire HubSync team to accelerate product innovation and expand the company’s market leadership.”

Industry analysts view this investment as part of a broader trend of increased private equity interest in vertical SaaS (Software as a Service) companies that provide specialized solutions for specific industries. HubSync’s focus on tax and accounting workflows positions it well in a market where efficiency and automation have become increasingly crucial.

The company plans to use the investment to accelerate product development, expand its market presence, and potentially pursue strategic acquisitions. HubSync’s leadership team will remain in place, with Thoma Bravo providing strategic guidance and operational support.

“This partnership with Thoma Bravo marks a pivotal moment for HubSync,” Ball noted in statements to multiple publications. “Their investment will enable us to further enhance our platform, better serve our customers, and capitalize on the significant market opportunity ahead of us.”

The transaction is expected to close in the second quarter of 2025, subject to customary closing conditions and regulatory approvals, as reported by PR Newswire.

This investment comes at a time when accounting firms are increasingly adopting digital solutions to improve efficiency and manage growing regulatory complexities. HubSync’s platform aims to address these challenges by automating routine tasks and providing better visibility into workflow processes.

For Thoma Bravo, the HubSync deal adds to its portfolio of software investments across various sectors, reinforcing its strategy of backing companies with strong market positions and growth potential in specialized markets.