Popcornflix, a digital movie platform that allows people to watch movies for free at all times, just announced the launch of its iPad and iPhone apps. The apps can be downloaded for free at the iTunes App store. The digital site is available online and on Roku. The power of this service is that it gives cinescapists access to their favorite films and actors through their mobile devices.

Users can browse and select from over 350 independent and mainstream films and watch them instantly. Their selection is projected to grow to over 1,000 films by the end of 2012 and will add more movies every day.

The way you can search for movies is very similar to the system used by Netflix; you can search by actor, director, title, and genre; or search through the new arrivals and most popular categories, among others.

Popcornflix iPhone and iPad apps also allow users to share the apps with friends by posting a link instantly to their Facebook or Twitter account or via an email notice. This will create a personalized list of movie recommendations to help users find films more suited for their demographic.

Instead of coming attractions, each film will have pre-roll, spot, and banner ads from affiliates that support the platform and make this service free to users.

The online version of Popcornflix is available in 10 countries, including the US, Canada and the UK. Popcornflix is also available on Roku in the US. The service will expand internationally in the coming months; additional distribution outlets will include web-enabled TVs, DVD players and set-top boxes – virtually everywhere movie viewing platforms are available.