It looks as though Sony’s 50 million dollar marketing campaign is working. Despite a few launch problems, Sony announced that the sales figures were better than what they expected. With over 1.2 million units being sold worldwide and over 2 million software units(games) sold both retail and PSN.
“PS Vita was designed to deliver the ultimate portable entertainment experience, and we couldn’t be more thrilled with the reaction we’re seeing from consumers and the pace at which PS Vita is selling,” said Andrew House, President and Group CEO, Sony Computer Entertainment Inc. “The market has responded and there is clear demand for a mobile device capable of providing a revolutionary combination of rich gaming and social connectivity within a real world context. To sustain momentum, we’re working closely with 3rd party developers and publishers to ensure the best games and franchises possible will be available on PS Vita, and our software line up for the remainder of 2012 will have something for everyone across the globe.”
With 600,000 of those units being from the North American, Latin American, PAL, and European markets. For a launch week, these are very inspiring numbers considering the Nintendo 3DS sold 500,000 in its first week of sales in those same territories.