Pinterest is becoming more things to more people. Most recently, in addition to an advertising platform, it’s become more of a search destination as the company has placed a great deal of emphasis on search features.
In fact, co-founder Evan Sharp seemed to downplay the social experience of Pinterest in a recent interview with The Atlantic, explaining that using Pinterest is more about you than it is your friends. You might get the impression that the social aspects of Pinterest are taking a backseat to other features.
That’s not exactly the case, however. Not long after that interview was published, Pinterest launched a new social messaging feature.
On Friday, Pinterest announced the launch of a new “News” section in its iOS app. It’s still in testing, but here’s what the company had to say about it in a blog post:
Your News tab gives you a snapshot of what’s up with your Facebook friends and all the different Pinners, brands and boards you follow.You’ll discover things like the latest projects people are collecting Pins for, or interesting companies they’ve found to follow. (The one thing you won’t see are Pins that people save to their secret boards—as always, those are totally under wraps.)
It looks pretty similar to Twitter’s “Activity” feed.
Pinterest says it will be testing the feature over the course of the next few weeks. No word on when the feature might be available for Android or the web.
Image via Pinterest