Pinterest announced its forthcoming ads in September, and began testing the “Promoted Pins” the next month. Now, the Wall Street Journal is reporting that the ads will get a proper launch in the second quarter, which isn’t too far off.
Last week, we learned via AdAge that Pinterest is seeking spending commitments of between one and two million dollars for its first ads, but the company isn’t officially commenting on price or even the first advertisers. We can probably expect an official announcement in the coming weeks.
The pricing AdAge is hearing about suggests we’ll be seeing some pretty big name brands on board, kind of like when Instagram launched ads with Burberry, Levi’s, and Lexus.
Pinterest’s tests have been running in search results and category feeds, but could easily be expanded to other parts of the site, like the user’s home feed.
As seen above, the Promoted Pins are always marked as such, though they’re supposed to resemble the type of eye-catching imagery you’re likely to see on Pinterest anyway. According to the Journal, they want things that are along the lines of the famous Absolut Vodka ads.
Image via Pinterest