Social ecommerce platform Payvment has launched the first-ever shopping mall on Facebook.

Payvment says its “Shopping Mall” on Facebook offers over one million searchable products and includes a directory of ecommerce stores, from celebrity brands to local merchants.

“The Shopping Mall on Facebook is where online shopping gets truly social,” said Christian Taylor, founder and chief executive officer of Payvment.

“We are confident that the Shopping Mall on Facebook will be the place people go to discover new brands, great deals, and the products they and their friends want.”

Features of the Shopping Mall include:

*The ability of users to “like” different products in addition to a retailer’s fan page.

*Retailer’s have their own searchable page within the Shopping Mall on Facebook, where shoppers can sort products by price, and most liked item.

*Personalized recommendations based on what a user already likes.

*A dashboard for sharing “likes” and seeing what others are “liking.”

*The ability to comment on any item in a retailer’s store and post it to the News Feed.