Perpetrators of click fraud are getting sneakier and sneakier. Harvard Business School professor Ben Edelman has uncovered one of the more diabolical click fraud schemes known to be hatched. As he summarizes it:
Fair warning: this is not a report upon which you should rearrange your stock portfolio. Please don’t even bet anyone a significant amount of money. Just the same, Carol Bartz appears to have given a hint that she’s interested in acquiring Yelp.