After rumors as far back as September of 2012, Instagram announced today that it has finally launched for Windows Phone.

Now that Instagram ads are a reality, Facebook is no doubt eager to get them in front of as many people as possible.

Instagram launched on Android in April of 2012. By this past April, Android users were already making up about half of the service’s user base.

A year ago, Instagram made profiles available on the web.

“When we launched Instagram for Android in March of 2012, the community was 30 million strong and growing fast. The Instagram community is now more than 150 million people and reaches every corner of the globe,” the company said in a blog post. “In that past year, however, Instagram isn’t all that’s grown. We’ve also seen the rise of a new mobile platform as tens of millions of people around the world have taken to Windows Phones. Our mission is to give everyone the ability to capture and share the moments around them, so our team has been working hard to bring Instagram to Windows Phone users everywhere.”

“We wanted to make Instagram available to people with Windows Phones as quickly as possible, so we focused on creating an awesome experience with Instagram’s core features,” it added. “We’re not finished, and our team will continue developing the Windows Phone app to keep releasing features and bringing you the best Instagram possible.”

The app is now available in the Windows Phone Store.