Online subscription will generate 24 percent of new business sales for magazines in 2010, according to a new report from the Magazine Publishers of America (MPA).

The percentage of subscriptions generated from the Internet has increased steadily since 2006:

"Magazine publishers are being smart about leveraging online marketing opportunities to expand their audience, grow readership and increase subscription revenues," said Nina Link, President and CEO, MPA. 

"Internet sub sales have almost doubled in the last three years.  The web is now the largest subscription source for one in five magazines."

Other highlights from the report include:

*The Internet will represent 13% of total subscription sales (new and renewal) in 2010.

*Magazine-branded websites are the leading source of Internet subscriptions, representing 43% of sales.

*Other leading Internet sources include email, cross selling, upsells and third-party partnerships and affiliates.

*93% of Internet subscriptions are sold direct to publishers.

*The leading subscription agents are Amazon.com and Magazines.com.