NowThis News, an online news startup focusing on mobile video and social sharing, is looking to harness Instagram to deliver short bits of news on the go.
Back in June, Instagram launched video on the network on the heels of a massive surge in popularity for Twitter’s Vine. It quickly exploded in terms of use. Instagram video allows users to record up to 15 seconds, and also offers multiple filtering options.
NowThis News is the first outlet to harness the power of Instagram video to deliver news through a devoted channel. What they call a new “network,” NowThis News: Instagram Edition is described as a “24/7 video news network on Instagram.”
“NowThis News is the first and only video news source created for mobile and social,” says Ed O’Keefe, Editor-in-Chief of NowThis News. “NowThis News will create original news video made for Instagram’s vibrant social community.”
NowThis News has been creating short news videos since its launch in November of 2012, but this new venture caters directly to the Instagram crowd.
“To be totally candid, we’re not thinking about monetization at this point,” O’Keefe told Business Insider. “We’re concerned with, how do we create totally original content for Instagram…Whatever your preferred platform is, we should be there with original content that is intended for the platform that we’re on.”