Back in November, Nook was one of the first major brands to jump on board Windows 8. It only made sense as Microsoft made a strategic investment in the brand back in April of last year. Now Nook and Windows 8 are getting even friendlier in its latest update.
Nook announced that its Windows 8 app now supports Microsoft account sign in. Users can link their Nook account with the Microsoft account to enable a single sign in experience across the app. More importantly, the feature may help Nook attract more customers – the kind that don’t like being forced to create new accounts.
“As part of our strategic partnership with Microsoft, we are thrilled that Nook is the first digital bookstore to support Microsoft account for sign in on Windows 8,” said Jamie Iannone, President of Digital Products at Nook Media LLC. “Nook is already the highest-rated reading and digital bookstore app on Windows 8, offering the best reading and shopping experience on Windows 8 PCs and tablets. And now, by enabling simple convenient sign in with a Microsoft account, the Nook app makes reading and shopping even more fun and easy.”
Making its app easier to use should help Nook bring in more revenue after the holidays showed that its hardware isn’t doing so well. Despite pushing some decent promotions, Nook still faces the threat of the iPad, Nexus and Kindle. Maybe the Barnes & Nobile subsidiary should start building out its software business in the event that its hardware business collapses.