Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009, representing 37 percent Internet users.
The figures come from a custom analysis by Nielsen Online for the Newspaper Association of America. Newspaper websites users generated more than 3.2 billion page views during the quarter, spending more than 2.4 billion minutes sites.
"These strong and consistent audience figures come as newspaper publishers continue to transition their companies into multiplatform content providers to meet the needs of today’s audience," said NAA President and CEO John F. Sturm.
"As the economy begins to stabilize, newspaper companies are in position to leverage their trusted brands to reach a highly engaged audience and deliver maximum value to advertisers."
Time spent per person during the fourth quarter varied. In October users spent an average of 34 minutes and 14 seconds on newspaper websites. In November it was 32 minutes and 44 seconds. In December it was up slightly to 34 minutes and 52 seconds.