Is this the reality competition to end all reality competitions?

Well, probably not – but it’s a damn cool idea.

Mark Burnett and Richard Branson’s Virgin Galactic have teamed up to create a new reality show called Space Race, where contestants will compete in an elimination-style game to secure a trip into outer space. It’ll air on NBC.

“Virgin Galactic’s mission is to democratize space, eventually making commercial space travel affordable and accessible to all. ‘Space Race’ allows us to extend this opportunity of a lifetime to as many people as possible right at the start of our commercial service – through direct experience and television viewing. All of us at Virgin Galactic and our partner aabar Investments are delighted to be collaborating with NBC and Mark , who is a true pioneer and creative force in television programming,” said Richard Branson.

The winner will be shot into space on Virgin Galactic’s SpaceShipTwo, the world’s first commercial spaceline.

It’s not yet clear exactly when it will debut or what the contestants will have to do to win the prize, but I’m hoping that it’s some combination of The Amazing Race meets Fear Factor.

“For the past ten years I have relentlessly pursued my dream of using a TV show to give an everyday person the chance to experience the black sky of space and look down upon mother Earth,” said executive producer Mark Burnett. “I spent a day in the Mojave desert with Sir Richard and his impressive team. We got to see the space ship up close and hear of Sir Richard’s incredible vision of how Virgin Galactic is the future of private space travel. I am thrilled to be part of a series that will give the everyday person a chance to see space and that NBC has come on board to so that viewers at home will have a first class seat.”

Image via Virgin Galactic