There are certain things that smell unique, and can only be described by the product they represent: The new car smell, the smell of a new book or a new video game. These things smell great because of the happy feelings we associate with them. Everyone loves getting new things. Doesn’t mean that we personally want to smell like that.
The smell of a new Apple product is no exception. Smells great; I don’t want to smell like Apple products.
But you could if you want to. An art exhibit in Melbourne, Australia will feature a perfume that smells exactly like a new Macbook Pro. The scent was created by artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn, who go under the name Greatist Hits, with fragrance maker Air Aroma.
It was completed by importing sample scents like glue, plastic, rubber and paper from the South France company Air Aroma. They then opened a new Macbook and attempted to recreate the smell using the ingredients at hand.
If you believe the Air Aroma blog, they succeeded, “Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”
Unfortunately, most of us won’t be able to test it ourselves. The product is being used exclusively at the West Space Art Exhibit in Melbourne.
If you do happen to live in Australia go to Level 1, 225 Bourke Street from April 20 to May12 to see it for yourself.