Continuing the massive push into the original content game, Netflix has just announced a partnership with DreamWorks Animation SKG for the release of its first-ever original series for kids.
It’s called Turbo: F.A.S.T. (Fast Action Stunt Team), and is based on the upcoming animated feature Turbo, set to hit theaters in June.
Turbo: F.A.S.T. will hit Netflix in December, 2013.
“Families love Netflix, so creating an original series for kids was a natural for us. And we’re doing it in a big way by adapting Turbo, this year’s DreamWorks Animation summer tentpole movie,” said Ted Sarandos , Chief Content Officer of Netflix. “DreamWorks Animation has a long track record of creating incredibly successful characters and stories that delight people of all ages. We’re thrilled to add Turbo the series as well as all new DreamWorks Animation films, starting with their 2013 slate, to Netflix.”
“Netflix boasts one of the largest and fastest-growing audiences in kids television. They pioneered a new model for TV dramas with House of Cards, and now together, we’re doing the same thing with kids’ programming,” said DreamWorks Animation’s Chief Executive Officer, Jeffrey Katzenberg. “DreamWorks is thrilled to be part of the television revolution.”
House of Cards was the first big-budget original series that Netflix offered all at once, in its entirety to subscribers. In April, Netflix will premiere the Eli Roth horror series Hemlock Grove. And we now know that Netflix is partnering with French studio Gaumont to produce a new series based on the life of Colombian druglord Pablo Escobar.