Myspace has tapped Roger Mincheff to lead Myspace Entertainment as president. Myspace Entertainment will be Myspace’s internal production and entertainment division responsible for original programming and content.
Mincheff has inked his first deal with Fox Digital Entertainment and Kia Motors to deliver WOLFPACK OF RESEDA. Premiering today on Myspace, the original web series blends workplace comedy with the supernatural. WOLFPACK’s first season follows 20-something Ben March, whose mundane life takes a drastic turn after he’s bitten by a mysterious creature in the woods. Convinced he’s been bitten by a werewolf, March forms his own “wolfpack” and becomes the alpha dog of Reseda. Myspace will distribute the eight episode series for free.
“Roger is the perfect choice to launch Myspace Entertainment. In a short period of time Roger’s brought major brands to Myspace and is on his way to creating a slate of engaging and relevant content for the online community,” said Tim Vanderhook, CEO, Myspace. “Roger’s impressive track record at Fox speaks for itself, and his addition to our growing leadership team continues to build strong and positive momentum for Myspace.”
Mincheff joins Myspace from Fox Filmed Entertainment where he served as Senior Vice President of Branded Entertainment. During his tenure, he helped launch and run branded entertainment – monetizing digital content across the company’s extensive portfolio of film and television production entities. Prior to Fox, Mincheff served as CEO of Spacedog Media, a full-service digital marketing agency that utilized new media to develop engaging brand experiences across Internet, mobile, digital signage, print and event platforms.
“As a proven discovery platform, Myspace has the ability to tap into the best up-and-coming talent, as well as distribute content to millions of viewers seeking fresh entertainment,” said Roger Mincheff, president, Myspace Entertainment. “People are looking to discover the next big thing – and brands like Fox and KIA have a track-record for connecting with that audience, so the opportunity for Myspace Entertainment to bridge this gap is huge.”
Mincheff will also serve as the President of Original Programming of Specific Media, home to one of the most successful digital series of all time, “Jen and Barb, Mom Life.”