The company tells WebProNews, "Whenever a synced user uploads a video on YouTube, the video appears in the Myspace activity stream. Similarly, whenever a synced user comments on, likes, or favorites a YouTube video, or subscribes to a YouTube video channel, that user’s Myspace friends will be notified via the Myspace activity stream."
"Here’s why we love syncing," MySpace Director of Corporate Communications Laurie Spindler tells us. "YouTube users now have the benefit of broadcasting to Myspace’s vast community of content creators, curators and consumers, instantly making their videos more viral."
"In turn, Myspace users can now receive YouTube video content from their friends delivered right to their activity stream, providing a richer, more relevant content experience," she adds.
Video producers should love this feature for its instantly added promotion value. MySpace has recently placed greater emphasis on content, and this is an extension of that. In fact, this should automatically make the site a more valuable place for content consumption.