First reported by MSPoweruser, Microsoft has unveiled Bing Pages, a new way “for brands to manage their public personas on Microsoft products like Bing and Outlook.”

When searching for a well-known or popular person, company or brand, Bing will often display enhanced search results that provide far more—and usually more visually appealing—information than a standard search. With Bing Pages, Microsoft aims to bring those results to everyone. The program is currently in beta.

According to the official site, “Bing Pages is a beta program that lets users manage their presence on Microsoft products such as Bing and Outlook.com….Participants who sign up for this program get their own page on Bing to highlight their contact information and social media channels. They can also promote social media posts in relevant search results–at no cost.Businesses can use Bing Pages to customize their Outlook profile with updated contact info, images, and content. These changes also appear in Bing search results.”

The signup page is available to everyone and only requires an email address and Twitter account to get started.