Amazon announced a new self-service program aimed at game developers to help them sell t-shirts. It’s called Merch by Amazon and encourages developers to “take their fans to the next level.”

You design the shirts, and Amazon produces, sells, and ships them. It’s a print-on-demand service so shirts only get made when someone actually wants to buy one. The developer earns a royalty for each one purchased.

“To get started, simply set-up your Merch by Amazon account, upload the artwork for your t-shirt, and push submit – Amazon takes care of the rest,” says Amazon’s Mike Hines. “In a matter of hours, your custom t-shirt is available for sale worldwide on Amazon.com. Once you’ve created your custom t-shirts, you can also promote them in-game on the Android, Fire OS, or iOS versions of your game via Amazon Mobile Ads. Merch by Amazon allows you to delight your players and convert them into advocates for your game.”

“With Merch by Amazon, you can give your players a fun new way to interact with your brand and take your fans to the next level,” says Hines. “You can start in the morning, and have t-shirts with your artwork available for sale on an Amazon.com product page before the end of the day. To get started, follow the 4 steps outlined below.

The designs require a 15x18in, 300DPI piece of artwork and a bank account to receive direct deposits for sales.

Game developers can get started here.

Image via Amazon