Marilyn Monroe had one of the most recognizable faces in the world at the time of her death in 1962, and over the decades she has only gotten more famous. As an icon of the era, it’s almost difficult these days to equate her with an actual person who did the everyday things we do, like dab on perfume. That’s exactly what Chanel is counting on for their new ad campaign, however, and they’re banking on a very famous clip from an interview in which Monroe said that the scent was the only thing she wore to bed.

The luxury brand will be premiering the campaign this month and has released new photos and a video compilation of the star in conjunction with it. Captivating audio of an interview in which she describes being asked what she wears to bed accompanies never-before-seen footage of Monroe, which is sure to enthrall any fan.

“You know, they ask you questions. Just an example: What do you wear to bed?” Do you wear a pyjama top? The bottoms of the pyjamas? Or a nightgown?” she told Georges Belmont, then editor-in-chief of Marie Claire. “So I said Chanel No.5. Because it’s the truth.”

Monroe still holds the world’s attention, even 51 years after her death; in October of this year it was announced that several of the star’s X-rays were going up for auction, as well as previously unreleased medical records. Martin Nolan, the director of Julien’s auction house, said that the medical items were part of a history that fans would pay dearly to own.

“Keep in mind, this is pop-culture history,” Nolan said “[Marilyn’s] date back to the 1950s. Today there are laws preventing the release of such information, but this is prior to that law. Even though X-rays are not tangible like a musical instrument or clothing, it’s part of the story of Marilyn that people are buying. There is such a demand for her worldwide even though it is 50 years since she passed away. Honestly, I could have an auction every day for Marilyn Monroe and the items would be sought after.”

You can see some of the photos to be used in the new campaign here.

Image: Wikimedia Commons