AOL’s MapQuest announced a partnership with Ford Motor Company today, in which MapQuest users will be able to search for destinations from the MapQuest site, and send them directly to their Ford, Lincoln, or Mercury vehicles (so long as they are equipped with the SYNC Traffic, Directions and Information service).
"Imagine I’m planning a trip to New York City and want to visit the Empire State Building," says MapQuest’s Ted Babitz. "Instead of printing the directions, I just click "Send to SYNC" to have the information sent to my SYNC system. Once in my vehicle, I just press the voice button, say ‘Services’, and the vehicle navigation system will calculate a route and then begin guidance to the MapQuest point of interest."
"Now you can plan and research where you want to go online and send it directly to your car," adds Babitz. "Think of how many drivers will navigate with their eyes on the road, instead of looking down at a printed map."
This partnership with Ford should go a long way in keeping users interested too.