LinkedIn announced today that it has updated its Career Pages to make it easier to “show off your unique employer brand”.
“As with many LinkedIn products, our goal is to make both our members and talent acquisition customers more successful,” writes LinkedIn’s Thomas Sexton in a blog post. “When candidates are more engaged, more connected with companies, and better able to find their dream jobs, everybody wins. This means designing a page that’s simple and laser-focused on capturing candidates’ attention as soon as they hit the page.”
The new pages feature a large banner image (which seems to be the trend these days).
“We’ve found that candidates care most about personalized jobs, people they know at your company and what you stand for as an employer,” says Sexton. “The new, cleaner page design puts these elements front and center.”
There are also content modules that let you share videos, testimonials, text, etc.
Here’s what they look like: