LinkedIn has just launched another tool to help businesses better promote themselves on the network. Starting today, everyone who operates a company page on LinkedIn will gain access to a new set of analytics.
Company Page analytics let businesses track various metrics for each of their posts – impressions, clicks, interactions, the number of followers acquired because of said post, and the level of engagement. Also:
“With this new set of analytics, you can identify the updates that drive the greatest engagement, filter engagement trends by type and time period, get more detailed demographic data about your followers, and see the growth of your follower base and benchmark it against similar brands,” says LinkedIn’s Aviad Pinkovezky.
All company pages should have access to the new analytics starting today.
LinkedIn has been putting more focus on businesses lately. Last week, they launched Sponsored Updates in users’ feeds. Much like Facebook or Twitter, these are posts that companies can pay to have featured in users’ update feeds.
“Through Sponsored Updates, businesses aim to engage select communities of LinkedIn members with useful information,” says LinkedIn.