Kroger has launched a new online coupon center available on its website.

The coupon center offers manufacturer, Kroger brand and web-only coupons, allin one online center. Users can load offers onto their Kroger Plus Card or loyalty cards for other stores Kroger operates including City Market, Dillons, Fred Meyer, Fry’s, Jay C, King Soopers, QFC, Ralphs and Smith’s.

"This new digital coupon center makes it even easier for our customers to save money," said Evan Anthony, vice president of corporate marketing and advertising for Kroger.

"Our customers asked to make online coupons easier for them to use and we listened. The time and money they can save is just the latest way Kroger delivers more value to its customers."

Users can select up to 150 coupons and then click the "Load Coupons to Card" option to digitally "clip" each coupon and add them directly to their Kroger Plus Card. Coupons will be available one hour after they are loaded onto a customer’s card. Each digital coupon loaded to the site is subject to an expiration date, generally within six weeks of being loaded to the digital coupon center.

Earlier this summer, Kroger launched its Summer of Savings program. Also available from Kroger’s homepage, the program includes an instant-win sweepstakes and special summer-themed coupons for customers.