Kristen Stewart could have easily went the model route instead of acting, due to her thin frame, her blank-canvas-non-distinctive facial features, and her ability to be very photogenic, which is why she’s been the face of Balenciago perfume for almost two years now.

For its new fragrance and ad campaign, the company released a brand new image of Stewart looking very Kate Moss-ish, with that part bothered, part come hither look, that many models have mastered over the years. Additionally, the photo looks like the 23-year old is without a top, which is why it’s gone extremely viral in just a couple of days. In fact, the photo appears to be an older shot taken from the company’s 2013 campaign for Florabotanica perfume, as it looks almost identical.

What’s also noticeable about the newly released image, and the 2013 image as well, is the photographer’s use of black and white and color together, which blends together quite seamlessly.

In a 2012 interview, “The Twilight Saga” actress said that perfume was never really her thing, but she chose to represent this particular brand because it had a natural fragrance that wasn’t too girly. “There is something natural about [the smell of the perfume],” she said. “It’s very alive. I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”

Plus, she said she never felt mature enough to wear perfume, and always thought it was something for adults. “On a base level, the reason you want to wear a fragrance is because you want to smell attractive,” she explained. “That in itself is a pretty mature idea, especially considering the teenager I was. I’m very lucky that I like the fragrance, because I would have done anything with [the company], and I’m a terrible liar.”

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