Amazon announced that it’s shipping its Kindle Fire tablet device a day early, and people are getting them today.

“We’re thrilled to be able to ship Kindle Fire to our customers earlier than we expected. Kindle Fire quickly became the bestselling item across all of Amazon.com, and based on customer response we’re building millions more than we’d planned,” said Dave Limp, Vice President, Amazon Kindle. “Customers are excited about Kindle Fire because it is a premium product at the non-premium price of only $199.”

It’s already getting some pretty good reviews. We should have our own up soon.

The device is expected to be a hot seller throughout the holiday season, and beyond, thanks to that pricetag, which is significantly smaller than the iPad’s. Recent reports indicate that the company upped its orders to 5 million units by the end of the year.

Of course the device also faces new competition from Barnes & Noble’s Nook Tablet, which gets released this week as well, though about 50 dollars more. More on that here.

More on the Kindle Fire here.

Amazon also announced that it’s shipping the Kindle Touch and Kindle Touch 3G beginning tomorrow (November 15). This is also several days earlier than previously announced (November 21). The Kindle Touch is $99. The Kindle Touch 3G is $150.