“Before you were famous, you were new to Hollywood,” is how the game “Kim Kardashian: Hollywood” begins.
Say what you want about Kim Kardashian, the girl who is known for being rich and famous for not doing much of anything, she certainly knows how to generate massive amounts of money. It’s been reported that her downloadable mobile game is earning $700,000 per day.
If you wish to play a game on your phone where you have to “work” to achieve an A-List lifestyle like Kim, then Kardashian’s game is for you. The game is totally free to download, but in order to achieve rich and famous status, then the player has to buck up for trendy clothes and fancy hairstyles.
Apple’s description, “create your own aspiring celebrity and rise to fame and fortune.”
— Wall Street Journal (@WSJ) July 29, 2014
i woke up 2 hours ago yet here i am still in bed playing the Kim Kardashian game
— Jamie Ryan Dee (@JamieRyanDee) July 28, 2014
Nadine DeNinno, a writer for International Business Times, describes her experiences playing the Kardashian game in an article called, I Played Kim Kardashian’s Game For 15 Minutes And Lost Brain Cells, “To sum up the game in a nutshell: Money is thrown at you for doing whatever Kardashian says to do— no choice, skill or intelligence involved. Basically, it’s like living a day in the life of the robot media sensation Mrs. West.” She added, “The game tells you what to do, where to go and how to become famous, all while throwing money, stars and tokens your way. It’s hard not to feel accomplished doing nothing, just like a Kardashian.”
Reviews aside, according to Doug Creutz, who is an analyst at Cowen and Company, if Kardashian’s game sales continue at their current pace, the game will rake in $200 million in just one year. Creutz stated that there are only roughly seven other apps that are pulling in Kardashian-type cash right now, which is currently one of the top five most downloaded apps for Apple. He confessed, “I don’t even know what genre to call it, but people are taken with it.”
Glu Mobile, the company who created the game, has experienced more than a 30% growth since the app hit the market in June. Glu CEO Niccolo de Masi said that the game even broke the company’s single-day revenue record. Even still, shares of Glu Mobile fell 8% on Thursday. Looks like investors are making sure to cash in just in case the numbers drop.
Have you played Kardashian’s game?
Image via YouTube Screenshot