Well, you if you weren’t already planning on attending Content Marketing World this year, you have a big reason to do so now. It was announced on Friday that Kevin Spacey will be headlining the event, providing the closing keynote.

And if you’ve seen this speech he gave last year at the Guardian Edinburgh International Television Festival, you’ll probably be even more compelled to attend:

In fact, that speech prompted the Content Marketing Institute, which hosts Content Marketing World, to put out a blog post in August about “corporate storytelling lessons from Kevin Spacey”. Now, content marketers will get to hear some advice from Spacey directly.

“We are beyond thrilled to have Kevin Spacey joins us for this year’s event,” said Joe Pulizzi, founder of the Content Marketing Institute. “Mr. Spacey is a dynamic actor, writer, producer and director. His critically-acclaimed Netflix original series, House of Cards, has broken content distribution barriers in television. We believe he has great insight that applies to content marketing and corporate storytelling that will resonate with our audience.”

The Cleveland event drew 1,700 marketing and PR professionals from 46 countries last year. With this announcement, we expect interest to be even higher this year.

Other confirmed speakers for 2014 include representatives from brands like Kraft Foods, Microsoft, Facebook, SAP, Cisco, Coca-Cola Brazil, as well as various other industry professionals.

Content Marketing World – Cleveland 2014 from Content Marketing Institute on Vimeo.

The event will take place from September 8th to September 11th at the Cleveland Convention Center. Registration is open with early bird rates being offered until the end of February.

Spacey will return to Netflix in the second season of House of Cards on February 14th. Check out the new cinemagraph Netflix just put out to promote it.

Image: Netflix (YouTube)