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Kendall Jenner Twerks, Flaunts, Stuns in New H&M & Balmain Campaign

Kendall Jenner is one of the faces of a new H&M & Balmain campaign that will bring haute couture to those who couldn’t ordinarily afford it. That doesn’t mean the pieces will be ...
Kendall Jenner Twerks, Flaunts, Stuns in New H&M & Balmain Campaign
Written by Kimberly Ripley
  • Kendall Jenner is one of the faces of a new H&M & Balmain campaign that will bring haute couture to those who couldn’t ordinarily afford it. That doesn’t mean the pieces will be cheap–but compared to buying from Balmain, the prices are way more affordable.

    In addition to the excitement over pieces from the designer label running as low as $17.99 (okay, so that’ll only get you a Balmain beanie–but it’s the name, right?), there is much excitement about Kendall Jenner rocking the fashions on the runway. The line debuted on Tuesday, and with the help of Michael Jackson tunes and some trained dance pros, Kendall Jenner rocked her way through the show. She even appears in a promo clip for the new brand.

    Kendall Jenner twerked. She whipped. And she did way better than poor Paula Deen on Dancing With the Stars when she vogued.

    “Kendall had a lot of fun,” Balmain Creative Director Olivier Rousteing said in an interview with Yahoo! Style. “It was a new experience for her. We had the best time. It was new for both of us. But more importantly, the campaign has to reflect the Balmain Army and for me, she is the most important. She is an icon. I’m inspired by her. For me she is the new Naomi, Claudia, Cindy. You know the type of models where people want to be her. Finally we go back to top models and are making dream girls. She also has an amazing soul and is so supportive. It is important for me to have my friends around me to support every project that I do. She’s just amazing and inspires an entire generation. I love that she’s global, and loves music, dancing, she’s the Balmain girl.”

    A photo posted by BALMAIN (@balmainparis) on

    Pal Gigi Hadid joins Kendall Jenner in promoting H&M & Balmain. The pieces will be available in select H&M stores beginning November 5th.

    A photo posted by BALMAIN (@balmainparis) on

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