If you’ve attained a notable level of fame in the entertainment industry, and are a known commodity, it is becoming more and more commonplace to try and make an incredible splash when debuting a new product. If done correctly, the buzz can ensure the star remains relevant as the new stuff comes out. One such showman who has no problem getting people’s attention is hip-hop producer/artist mogul Kanye West.

In order to get the interest meters ticking, the artist decided to introduce the new single from his upcoming new album in an unique way: by broadcasting the video on the side of buildings.

Kanye’s newest Twitter account reveals the details:

NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM

— KANYE WEST (@kanyewest) May 18, 2013

Incidentally, that also serves as the first tweet (again) for that particular account. Apparently those other first ones have already been deleted. Anyway, if you want a reminder of what Kanye’s Twitter experience, you can start here. As indicated, the video was shown on the side of 66 buildings in the following cities: San Francisco, Los Angeles, Miami, New York, Chicago, Toronto, Sydney, Paris, London and Berlin.

The song, and this is coming from someone who isn’t a Kanye fanboy, is better than I expected it to be, that much is certain. The language, if you happen to be working this weekend, is NSFW, but you probably already knew that: