I don’t like to use the word “kill,” when it comes to tech competition. Rarely does one product actually come out and kill its competitor. That goes especially for when the competitor is a market leader, and an Internet giant, but even giants can be vulnerable to severe competitive damage, and Amazon may soon have a big battle on its hands.
Om Malik at GigaOm reports that Google is “very likely to launch” a cloud services platform at Google I/O next week, which would take on the popular Amazon EC2 Cloud.
While we’re going to have to leave the news filed in the rumor department for now, it has long seemed like only a matter of time before Google would launch such an offering, given its various existing cloud offerings.
Then there’s the fact that Google wants businesses everywhere to “Go Google”. Such an offering would be an important step in truly getting corporate infrastructure to go Google.
Malik, pointing out that GigaOm wrote last month that Google would launch a a cloud service this year, writes, “It was one of the topics of discussion in the hallways of our Structure 2012 conference. We have since confirmed with multiple sources who are familiar with Google’s plans which include a more comprehensive offering that its current app engine and storage offerings.”
If Google comes out with significantly lower pricing, it could totally disrupt the cloud market, as it disrupted email when it launched Gmail.
Obviously, Google is not commenting on this, as the company never comments on rumor or speculation.
One thing is nearly certain. Google will have plenty of major announcements at its developer conference next week, which starts on Wednesday. From the sound of things, you can also expect plenty on the Google+ front (and speaking of corporations, rumor has it that Google may soon launch an enterprise version of Google+).
By the way, here’s a Google I/O preview video about cloud data sessions Google just uploaded: