iPad Gets Businessweek App

IT Management

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Businessweek said today it has launched a new iPad app called Bloomberg Businessweek +.

Bloomberg Businessweek + allows users to access live information on companies, including current stock prices, performance history, and recent news. Bloomberg personalities are also featured via exclusive video and audio content including a weekly look behind the cover story with Bloomberg Businessweek's editor and creative director. Additionally, both Charlie Rose and Bloomberg's Tom Keene will offer their weekly print columns with audio commentary.


Key features include:

*The ability to search across issues by company or keyword, save articles in a personal library, and share favorite stories via email, Twitter and Facebook.

*A special "Highlights" section which gives a synopsis of the week's top articles.

*A dedicated navigation bar and global table of contents make it easy to find articles and other information.

“We re-imagined the Bloomberg Businessweek magazine for the iPad, enriching it in ways that make sense for our readers," said Oke Okaro, general manager and global head of Bloomberg mobile.

"Packaged in a clean, easy-to-use and unique interface, the app offers a great reading experience optimized for the iPad."

Users can download the app on iTunes and get access to a free issue. The monthly subscription is $2.99 while current magazine subscribers can get the app, including each issue, for free.