Apple’s iPad 2 is already drawing parody in late night TV before it’s even available to consumers. Conan O’Brien did a video mocking Apple’s iPad 2 video, which it played at the launch event and posted to the web.
“I don’t know about you, but I saw the video,” says Conan, introducing his version. “I personally think that the people at Apple are starting to get a little bit cocky. I do.”
“iPad 2 is the culmination of literally 2 to 3 meanings. It’s truly incredible how little we did,” says Graham Davies, Vice President Marketing in Conan’s video. “We knew that if we changed the color, put pictures of water droplets on the desktop, made it a little faster, added two holes with cheap cameras in them, and just kind of flattened it a bit, people would just go nuts.”
“One of my favorite things about the iPad 2 launch is that I get to keep this tight black shirt, which I think really pops against white backgrounds,” adds Graham Davies, Vice President Marketing.
“Is iPad 2 incredible? Yes,” says Merti Mahlo-D’que – Vice President Dream-Telligence. “Are you believing what I’m saying partially because I have a non-specific ethnic accent? Absolutely.”
“Most customers will say, ‘What about me? I just bought the old iPad.’ And to you, I say F*** off,” says Davies.
At the end, the following text appears: “iPad 2. You’ll buy it no matter what we say.”
The iPad 2 will ship on March 11 in 26 countries, followed by more on March 25. If you really did buy the old one, Apple’s real response is to give you a hundred bucks off your purchase – a little more desirable than the response in Conan’s iPad video.