Wendy’s is undergoing a transformation it says is aimed at “energizing the brand and dramatically improving the customer experience.” This includes a new logo that will debut in March.
“Key initiatives of the transformation include reinventing the restaurant environment, unveiling a new logo, a successful new advertising campaign, additions to the Mobile Nutrition App and continuing to launch new and innovative products,” a Wendy’s spokesperson says. “New luxuries will be featured in the bold, sleek, ultra-modern restaurant design, allowing for lounge seating, flat-screen TVs, Wi-Fi and digital menuboards. The brand transformation is an evolution of Wendy’s over an extended period, however, Wendy’s won’t change their core values.”
Have a look at the new logo, and let us know what you think.
The New Logo
A Timeline Of Wendy’s Logos
What Restaurants Will Look Like