Pinterest announced Buyable Pins earlier this month with launch partners including Shopify, Demandware, Macy’s, Neiman Marcus and Nordstrom. Users will be able to buy things on Pinterest when they see a blue price and “Buy it” button.
In a nutshell, the new language enables Pinterest to share users’ credit card info with sellers and to target ads at users based on other things they’ve purchased.
Here’s the full text of the email:
1. When you buy something on Pinterest, you’ll need to share some payment and contact info with us so that we can complete your order. We’ll save this info so you don’t have to type it in next time you make a purchase. We’ll also share this info with the seller, and they’ll treat it as if you bought from their website directly.
2. We also hope to make Promoted Pins even more relevant and useful to Pinners like you. For example, if you purchased a camping tent on Pinterest, we may show you Promoted Pins for other outdoorsy products.
If you don’t want your purchases to be used to customize Pinterest, just go to “Order history” from your account settings and swipe to hide your purchases.
The Pinterest Team
Upon announcement, Pinterest said users would soon find “millions” of Buyable Pins on Pinterest from its initial launch partners. For other sellers, there’s a waiting list they can sign up for to get a chance to take advantage of the feature as soon as possible.
Image via YouTube